Squarespace Avenue Template Review: Still a Good Choice in 2024?

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Thinking about using the Squarespace Avenue template for your website in 2024?

The Avenue template, favored for its clean lines and grid-based design, has been a popular choice among creatives since its release. It excels in showcasing portfolios and galleries with elegant simplicity.

However, as web technologies and design trends evolve, it's crucial to evaluate whether this classic template meets modern demands for functionality, user experience, and cutting-edge design. With newer templates offering advanced features and flexible design options, the Avenue template might not be the best choice for your future projects.

Read on to discover why the Squarespace Avenue template might no longer suit your needs and explore alternative options that provide greater adaptability for 2024 and beyond.

 

The Squarespace Avenue template, which debuted in 2012 alongside the launch of Squarespace 6, stands as one of the platform's classics.

One of the key features of Avenue is its customizable grid system, which allows users to easily arrange and display their work in a visually appealing manner. The template also includes built-in galleries and slideshow options, making it easy to create dynamic and engaging portfolio presentations.

In addition to its clean and modern design, the Avenue template is also responsive, meaning that it automatically adjusts to fit the screen size of any device, from desktop computers to smartphones and tablets. This ensures that your portfolio looks great no matter how it is being viewed, making it a versatile option for showcasing your work to clients and potential employers.

For many years Avenue was a timeless and reliable option for creatives looking to build a professional portfolio website. Its sleek design and user-friendly features made it a favored choice for photographers, illustrators, and designers seeking a simple yet effective way to showcase their work.

Key Features of the Avenue Squarespace Template

These features of the Avenue template are what set it apart back in 2012:

  • Unique Index Page: Avenue’s Index page organizes content into a grid, allowing for a visually engaging exploration of portfolios and galleries, distinct from the horizontal strips seen in other templates.

  • Minimalist Design: With clean lines and an emphasis on content and white space, Avenue provides an uncluttered backdrop that highlights visual work effectively.

  • Customizable Headers and Footers: Users can tailor page-specific content across the site, adding a personal touch to each page.

  • Optimized Performance: The streamlined design not only looks good but also loads quickly, enhancing both user experience and SEO performance.

 

Would I choose Avenue over a Squarespace 7.1 template?

I have to say no. In fact, there are other Squarespace 7.0 templates that have fared better than Avenue.

Popular Squarespace 7.0 template families such as Brine and Bedford offer a variety of customization options and are known for their modern and clean designs.  They also offer a straight migration path to Squarespace 7.1, should the need arise.

Limitations of the Avenue Template

Outdated Features

As a product of Squarespace 7.0, Avenue lacks many of the enhancements that newer versions like 7.1 offer, including advanced e-commerce features and extensive design customization without CSS.

Rigid Layout

The fixed grid layout, while visually appealing, can be restrictive compared to the flexible design options available in newer templates.

Upgrade Limitations

A critical limitation of the Avenue template is its lack of a straightforward upgrade path to the newer Squarespace 7.1. The upgrade tool for Squarespace 7.0 is only compatible with sites from the Brine or Bedford template families, not Avenue. This restriction means that Avenue users must completely rebuild their sites if they wish to access the advanced features and flexibility of Squarespace 7.1, essentially starting from scratch.

 

How does Avenue Compare to Squarespace 7.1 websites?

The Avenue template from Squarespace 7.0 and the newer templates available in Squarespace 7.1 each offer distinctive features tailored to different user needs. Here is a comparison based on the features of each version to help you understand their capabilities and differences:

Feature Comparison: Avenue Template (7.0) vs. Squarespace 7.1 Templates

Feature Avenue Template (7.0) Squarespace 7.1 Templates
Design Flexibility Limited to basic color changes and custom CSS Extensive styling options without needing CSS
Index Page Grid layout for portfolios and galleries Flexible sections-based approach with more versatility
Gallery Options Slideshows and grids; supports images, videos, and text Enhanced gallery designs and layout options
Headers and Footers Customizable across the site Customizable and can include multiple navigation links
Mobile Responsiveness Responsive design Enhanced mobile responsiveness with better optimization
SEO Tools Basic SEO features like page titles and descriptions Advanced SEO options for better search engine visibility
E-commerce Basic e-commerce capabilities Advanced e-commerce features with more customization options

Key Differences Highlighted

Design Flexibility

Squarespace 7.1 templates are significantly more flexible, allowing users to adjust designs extensively through the site editor without the need for custom CSS, unlike the Avenue template which offers limited design controls.

Index Page

While Avenue uses a grid layout for its index page which is effective for certain visual presentations, Squarespace 7.1 offers a sections-based approach providing greater flexibility in how content is arranged and displayed.

E-commerce Capabilities

Squarespace 7.1 provides more robust e-commerce features, which are essential for businesses looking to expand their online store functionalities.

Template Switching

In Squarespace 7.0, switching templates can require significant changes or a complete rebuild, especially when moving from Avenue to another family. In contrast, Squarespace 7.1 allows users to switch templates more seamlessly within the same version.

For more detailed exploration of Squarespace 7.1's features and capabilities, consider visiting the following links:

These resources will provide comprehensive insights into what Squarespace 7.1 offers and how it can serve your specific needs better than older templates like Avenue.

 

Conclusion: A Cautionary Recommendation

Choosing the Avenue Squarespace template in 2024 is not advisable unless its specific grid-based layout is absolutely essential for your project, and you are prepared to lock yourself into older technology with limited support and no easy upgrade path.

The lack of compatibility with Squarespace 7.1's enhanced features and design flexibility makes it a suboptimal choice for anyone planning a future-proof website. Those needing more dynamic features and easier customization should consider newer templates, which are designed to adapt to evolving web standards and user expectations.

Before making a final decision, thoroughly evaluate how well Avenue aligns with your immediate needs and accept the significant trade-offs involved. Modern templates offer a smarter, more sustainable solution for building a website equipped to handle the demands of the digital future.

 

Frequently Asked Questions about the Avenue template

What is the best way to use the "stack" feature in a Squarespace Avenue template?

The "stack" feature in the Avenue template can be used to layer images or text blocks, creating a more dynamic and engaging visual presentation on your site. This is particularly useful for portfolios or feature sections where depth and emphasis are desired.

How can I ensure my Avenue template site is optimized for mobile viewing?

To optimize your Avenue template site for mobile viewing, make sure that your images are of an appropriate size to load quickly and that your text is legible on smaller screens. Squarespace templates are inherently responsive, but it's crucial to preview your site on various devices to ensure it looks and functions as expected.

How can I hide certain elements on my Avenue template page without using CSS?

While custom CSS is often used to hide elements in Squarespace, the Avenue template also allows for basic visibility tweaks through the site's Style Editor. You can choose to hide certain blocks or elements on specific pages by adjusting the configuration settings for those pages.

What are some tips for using the "grid" feature effectively in the Avenue template?

To use the "grid" feature effectively in the Avenue template, maintain a consistent image ratio and size to create a harmonious visual flow. Additionally, consider the spacing and alignment of the grid to ensure that it complements the overall design and content layout of your site.

What does "adaptive grid-based layout" mean in the context of the Avenue template?

An "adaptive grid-based layout" in the Avenue template refers to a flexible arrangement that adjusts the positioning and scaling of elements based on the screen size and device. This feature ensures that the layout remains visually appealing and functional across all devices.

Can I integrate email marketing with my Squarespace Avenue site?

Yes, Squarespace provides built-in integrations with several email marketing services. You can easily connect your Avenue template to these tools via the Marketing options in your site settings, allowing you to collect emails through forms and create campaigns directly from your dashboard.

Can I create a "full bleed" layout in the Avenue template?

While the Avenue template primarily supports grid layouts, creating a "full bleed" effect, where images or sections stretch edge-to-edge across the screen, can be achieved by customizing the site's padding and margin settings. This may require some CSS adjustments to perfect the look.

How can I add a "title" to pages in my Avenue template that dynamically reflects the content?

To add dynamic titles to pages in the Avenue template, utilize the built-in SEO settings where you can define patterns for your page titles based on the content, such as using the page name or category. This helps in maintaining consistency and relevance in page titles across your site.

Is there a guide for setting up a "portfolio" on a Squarespace Avenue site?

Squarespace offers various resources and community posts that guide users on setting up a portfolio using the Avenue template. These guides typically include tips on arranging your work, choosing the right layout options, and optimizing images for quick loading and high-quality display.

How can the "post" feature be utilized effectively within the Avenue template for blogs or news updates?

The "post" feature in Avenue can be optimized by ensuring your blog or news articles are well-categorized and tagged, making it easier for visitors to navigate and for search engines to index your content. Using featured images and custom excerpts can also enhance the visibility and appeal of each post.

Colin Irwin

I’m Colin Irwin, a freelance Squarespace Designer & Developer based in London, UK, with clients in the USA and around the world.

I’m a recognised Squarespace expert. I design and build Squarespace sites for everyone from charities and start ups to major established brands.

https://www.silvabokis.com
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