Improve SEO on Squarespace: Leverage Internal Linking, Topic Clusters, and Pillar Pages
More in SEO Tips & Tools
Strategic use of internal links on your Squarespace site can significantly improve your search engine rankings.
This is particularly true when it comes to the structured approach of Topic Clusters and Pillar Pages, which are pivotal in signaling site quality and authority to search engines.
Why are internal links important for SEO? It all comes down to the effective implementation of Topic Clusters and Pillar Pages to share “page rank goodness”.
Topic Clusters: These are collections of interrelated pages that explore different aspects of a central theme.
Pillar Pages: These pages provide a comprehensive overview of a subject, linking out to all the component pages within the associated Topic Cluster.
This setup enables Google's algorithms to more accurately identify the subject matter of clustered pages and recognize Pillar Pages as authoritative sources on their topics.
Examples: I’m going through a content audit to bring a lot of my older articles up to date. In doing so I’m also rebuilding my pillar pages.
Here are the first 2 pillar pages I’m working on:
Got questions about Squarespace SEO?
The video below gives a great overview of the reason to use internal links.
Using Topic Clusters and Pillar Pages to optimize Squarespace SEO
In Blogging:
Organize your posts by tagging and categorizing them effectively.
Before the standard blog list page, introduce pages for each topic area that act as Pillar Pages.
Use summary blocks, filtered by category or tag, to construct Pillar Pages that bring focus to specific Topic Clusters.
In E-Commerce:
Construct Pillar Pages that group products by common features, materials, or colors.
Leverage summary and product blocks to link through to the products within a particular Topic Cluster, thereby enhancing both user experience and SEO.
FAQs
Q: What is internal linking?
A: Internal linking involves including hyperlinks in your content that connect one page of your website to another page within the same domain.
Q: How do Topic Clusters improve SEO?
A: Topic Clusters improve SEO by organizing your content around central themes, making it easier for search engines to understand the breadth and depth of your content, thereby boosting your authority on the subject.
Q: What role do Pillar Pages play in SEO?
A: Pillar Pages act as the cornerstone of Topic Clusters, providing a comprehensive overview of a subject and linking to all related content. This establishes the page as a hub of authority, positively impacting search rankings.
Q: Can internal linking improve site navigation?
A: Yes, internal linking not only aids SEO but also enhances site navigation, making it easier for visitors to find related content and improving the overall user experience.
Related keywords and topics
SEO Best Practices
Content Structuring for SEO
Enhancing User Experience with Internal Links
Building Site Authority with Pillar Content
Effective Content Categorization
