When Google started moving all of its tools over to https access they also took the step of not reporting referring search terms for users who searched on an https connection. 

The upshot was that the specific search terms that bring in visitors via Google search are all reported as (not provided).  

Adding a filter to Google Analytics replaces any "(not provided)" data with "np - [landing page title]" - this at least lets you know which pages on your site are receiving search traffic. 

I wanted to understand how people are engaging with my Squarespace website so I performed a test to measure visitor engagement and to work out whether single page “bouncing” visitors are engaging with the site at any level.  

The test results revealed that the vast majority of visitors interact and engage with the site, with only 12% not interacting at all. 

Whether you have a new or a long established Squarespace website there’s a little groundwork you should undertake before embarking on a traffic building campaign. 

Squarespace Index pages don't trigger Google Analytics tracking for subpages loaded via Ajax.  This means you can't tell whether users are interacting with Index pages or just abandoning them. 

This article explains the problem and then demonstrates a custom script that enables this valuable analytics data to be tracked.

This short video tutorial will show you how to activate Google Analytics in your Squarespace account and how to immediately check whether it is tracking correctly.  

Knowing where your site visitors come from can make a huge difference to your online strategy. If your site has a specific catchment area you want to ensure you maximise visits from that area. If you have a more global reach you want to see how much of the planet your audience comes from. 

This article tells you how to easily track Squarespace form submissions in Google Analytics by adding a few lines of Javascript/JQuery to relevant pages.